"People are more honest on web forms," says Gratch.
"They just feel safer disclosing things that way," he said.
And he thinks a "virtual person" might be the part of the solution.
"People who don't want to talk to people might be more interested in talking to virtual people," Gratch told me.
Others are scrapping the idea of real people altogether and experimenting with on-screen, artificial intelligence-powered robots. Some people think the future of therapy won't take place in an office. There’s no business hours or office hours, those don’t exist," said Frank.