Julie Cottineau left her position as VP of Branding at Virgin in 2011 not only to become an entrepreneur, but also to help other entrepreneurs.
She realized that the kind of branding expertise she could cultivate and access at Virgin simply wasn’t available to small business owners and others who couldn’t afford massive branding and marketing teams.
Stores might get smaller, and production would get faster. Close your eyes and walk yourself through the statements you’d make about the brand you want to cultivate. From there: The great news about these exercises is that you won’t need them forever.
They might consider being less sales oriented and more process oriented. Julie Cottineau has created a brand phenomenally strong in itself, even without her Rachel Ray comparison.
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