But, with a particularly compatible partner, more information led to more liking.
For online daters, this means that a very detailed profile might attract fewer, but more compatible suitors (Norton et al., 2007).
While this has led to dates, relationships and marriages around the globe, it has also been a boon for enterprising researchers — providing huge datasets chronicling real world behavior.
Psychological scientists have been studying attraction, love, and romantic relationships for decades, but online matching and speed dating have given researchers unprecedented opportunity to explore who’s attracted to whom and why.
You don't really feel that it wasn't surprising when the photo was takenby.